GÜRKAY AYDOĞMUŞ
DESIGNER
CallMe is a social networking service that combines instant messaging, gaming and media sharing. The project was made as part of a design challenge and you will see the design process on this page.
TIMELINE
1 week
SCOPE
UX/UI Design Challenge
TOOLS
Figma
Adobe Ai
Google Slides & Forms
ACTIVITIES
Literature research
User interview
Persona creation
Journey mapping
Information architecture
Wireframing
Interface design
Branding
Prototyping
Concept testing
Challenge
How might we help to reduce the level of stress and reimagine remote socialization?
Approach
Carrying out a project process with a concentrated study showing all UX/UI design conceptualization stages in a short time
WORKFLOW
Project workflow based on Double Diamond methodology
as a north star
LITERATURE REVIEW
According to academic findings, interactions with audio and video in people's remote socialization routines reduce stress and online games strengthen their social bonds.
SURVEY/QUESTIONNAIRE
By conducting an online survey with 10 white-collar employees aged 25-32, it is aimed to see their habits of socializing with colleagues and online communicating with people.
SEMI-STRUCTURED INTERVIEWS
The questions prepared for the in-depth interviews are about daily habits, social interactions, daily conversations and activities.
PERSONA
The persona "Annie" prefers easy access to her social network and digital apps with seamless transitions.
JOURNEY MAP
Annie interacts intensely online with her close friends on a daily basis and prefers to change her digital touchpoints for ease of use in activities with her friends.
SCOPE
Social networking service app that combines instant messaging, gaming and media sharing
INFORMATION ARCHITECTURE
Hierarchical information architecture shaped by key features
WIREFRAME
High fidelity wireframe made in Figma for visual representation of information architecture
INTERFACE DESIGN
Vibrant and refreshing colors, clean linear icon set and a modern and friendly font family for the new social network that is compatible with but differentiated from competing services.
BRANDING
The name "callme", chosen considering brand value and project scope, connects the two words in handwriting, emphasizing its seamless connection value proposition.
The use of the word “all” as a logomark in the word describes the integrity of the application.
Let's talk, chat, play games.
for all.
PROTOTYPING
Based on key features and information architecture, the main structure of the application is created under the titles of Chat, Community, Games and Journal.
The Chat menu includes a chat tab with private and group chats, a channel tab with chat rooms based on interests and topics, and a call history tab.
The Community menu contains stories from connections and influencers. The contents of the subscribed pages are listed.
The Games menu contains mini versions of the games available in the app store. Friend activities are displayed on the Gameboard tab, and games can be joined and played together.
It offers curated options such as top charts and editors' choice. In addition to free games, paid games can be added and the scope of the application can be expanded.
The Journal menu offers daily news and notifications about life and lifestyle. Here, saved content such as meditation, zodiac, etc. can be accessed quickly and a collection can be created.
With widgets, information such as counters, step tracking, currency changes, weather conditions can be added.
How Annie's daily use is envisioned...
CONCEPT TESTING
"Show, don't tell" approach for validation of desirability and likability
Thank you!
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